It shattered Pepsi's previous benchmarks and still stands as the brand's most expensive celebrity endorsement. Before that, the top spot belonged to Spears, whose 2001 contract was reportedly ...

Why Pepsi is pulling out of the big game and what it stands to gain. Dec. 23, 2009 — -- This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. No Cindy ...

PepsiCo <PEP.N> has moved the high-profile advertising duties for Pepsi and Diet Pepsi to TBWA\Chiat\Day, an agency owned by Omnicom Group <OMC.N>, as it looks to reinvigorate sales of ...

The documentary reminds viewers of Pepsi’s popularity in the ‘90s and explains the concept of Pepsi points, a loyalty program that allowed customers to purchase premiums with points.