Pay-per-click advertising is essential for affiliate marketers. Effective keyword selection, ad copy, budget management, and performance improvement can boost affiliate profits.

In this Healio Video Perspective, Cynthia A. Matossian, MD, FACS, and David Evans, PhD, MBA, explain the role that pay-per-click advertising can play in promoting a practice online.

If you're thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. 7103747 ...