— Rice-A-Roni, a dry pasta brand of the Quaker Oats Co., is expanding into the macaroni and cheese aisle with two new products in this category: Mac-A-Roni and Simply Pure Deliciousness Mac-A-Roni.

Rice-A-Roni, a rice and pasta mixture, was created by a California company and was well known for its commercial with San Francisco cable cars and a catchy jingle.