Oracle is rallying behind a product called Oracle ID Graph, announced Wednesday at Oracle Modern Marketing Experience in Las Vegas. It’s not a cross-device ID – the enterprise cloud company recognizes ...

As we have discussed in the earlier part of the series, among the three features that Oracle (ORCL) added to its Marketing Cloud, one was Oracle ID Graph. Oracle developed Oracle ID Graph (or ODIG) ...

Oracle 1.0 was more about databases than device graphs. But as Oracle methodically built out a Marketing and Data Cloud, that changed. For the latter, marrying data management platform BlueKai with ...

Global software behemoth Oracle Corp. unveiled several new features for the Oracle Marketing Cloud during the Modern Marketing Experience Event in Las Vegas. The new features include Oracle ID Graph ...

“On the Internet, nobody knows you’re a dog,” goes the original meme (actually a New Yorker cartoon). Twenty years ago it spoke to the amorphousness of online identity. Today, that vagueness is ...

Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the ...