Just follow along with the photos above to make your Nutter Butter Santa cookies. Santa’s beard are mustache are made with melted white chocolate. Use red gel food coloring for his hat and nose.

In it, Mr. Nutter Butter chases a character named Aiden (a real fan who has commented on every post) who is in turn chasing a Nutter Butter cookie. The video now has 12.5 million views.

The cookie sandwich brand’s videos — funny, disturbing, fever-dreamlike — rack up tens of millions of views. The secret is lots of lore without much sense, the campaign’s strategists explain.

These easy Nutter Butter Ghost Cookies are the perfect cookie for all your Halloween festivities. They make a spooky-sweet treat that’ll haunt your dessert table in the best way possible!