Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

Perhaps the biggest surprise of the December transfer portal window in college football involved former Tulane quarterback Darian Mensah making a surprise ...

From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

Even with the Oregon Ducks' 2024 season in the rear view mirror, there's still money to be made for Duck athletes. Ranked with the No. 22nd highest name, image, ...

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Gov. Kevin Stitt has issued an executive order aimed at keeping Oklahoma's universities competitive in the evolving name, ...

Governor Kevin Stitt of Oklahoma has signed an executive order to support student-athletes in profiting from their name, ...

The NCAA pushed hard against Jeremy Bloom and his early NIL deal to endorse ski equipment. Perhaps it would like to rethink ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

Governor Kevin Stitt signed Executive Order 2025-01, aiming to keep Oklahoma's postsecondary institutions and their ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...