Even though million-dollar deals generate headlines, most college athletes aren’t getting rich off their NIL deal. According ...

Perhaps the biggest surprise of the December transfer portal window in college football involved former Tulane quarterback Darian Mensah making a surprise ...

From Bijan Robinson and CJ Stroud to now Quinn Ewers and Cam Ward, NIL offers C4 a way to collaborate early with future stars ...

This captivating new content series for the 2024–2025 college basketball ... With 58 athletes from 17 Division 1 schools already part of JLab’s expansive NIL program, From the Lab to the ...

NIL has been polarizing ... If you break things down and take a step back from the headline deals, the average college athlete is barely even making a livable wage.

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, ...

Governor Kevin Stitt of Oklahoma has signed an executive order to support student-athletes in profiting from their name, ...

Gov. Kevin Stitt has issued an executive order aimed at keeping Oklahoma's universities competitive in the evolving name, ...

The transfer portal and names, images and likeness (or NIL) endorsement deals together have created a formula for disaster in ...

universities and government figures helped the NCAA finally legalize NIL deals for student athletes in 2021. Schull said there are several advantages for college and university athletics departments ...

College football’s more professionalized era arrives in July, and historic powerhouses like Ohio State and Texas could lose ...

But the effects of the NIL ruling vary, and it's worth asking whether it has been good for college athletes on the whole. NIL rules allow students to make money advertising for third-party ...