AUBURN — It's official. Auburn University's athletics department is now partnered with Nike for its apparel contract. The Tigers traded in 19 years with Under Armour for a chance to wear their new ...

Two days after its apparel deal with Nike officially began, Auburn has unveiled its new football jerseys that will be used for the 2025 season.

Nike co-founder Phil Knight was wearing Alabama apparel on the sideline during Saturday night's win against LSU.

LSU previously held the most lucrative athletic apparel contract in the SEC. Their contract with Nike allows them to be eligible to receive a BCS game bonus of $10,000 and a national championship ...