Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Startups have many expenses. Here are five strategies to advertise a startup without straining limited financial resources.

The CPM model is broken. What other industry would accept paying full price for a product that delivers less than half of ...

Whereas interactive social media marketing is widespread in many industries, including healthcare, it seems that both FDA and the drug industry are playing catch-up. According to Jonathan Richman ...

He has helped build marketing strategies for New York City icons, including the Chrysler and MetLife Buildings.see full bio If you’re struggling to market your business on social media ...

integrated platform and influential brand - "4i for ROI" to provide highly efficient marketing returns for advertisers and partners. In an era of broadband and mobile Internet revolution as well as ...

leveraging her 15+ years of experience in the new media, advertising and technology industries. Her customer base spans mobile games, podcasts, adtech, social media and multi-channel network ...