Those sales mean the growth in Rare Beauty's product line, too. At the end of 2023, the makeup brand expanded into body care and fragrance and welcomed new launches in the categories in Dec 2024.

For olive skin tones, unsurprisingly, a mix of bold but mid-toned hues works perfectly. So look for shades of apricot orange, ...

Top spot-holder Rare Beauty accounts for more than 26 percent of the retailer's total blush sales, per YipitData, though Haus Labs has the highest repeat purchase rate.

I tested and reviewed Selena Gomez's Rare Beauty's Soft Pinch Liquid Blush and broke down how to wear it, plus before and after pictures, and how long it lasts.

Ever since Selena Gomez introduced the world to Rare Beauty in 2020, people have been clamoring for her products. The brand’s Soft Pinch Liquid Blush ($25) is one of its most popular releases ...

So when I heard Rare Beauty was launching a matte version of its wildly popular Soft Pinch blush, I was both intrigued and a bit surprised.

Rare Beauty’s Director of Global Artistry, Cynthia Di Meo, shares the best products for a no-makeup minimalist look ahead of 4th Annual Rare Beauty Mental Health Summit with Selena Gomez.

Selena Gomez’s beauty brand, Rare Beauty, often churns out award-winning formulas, like their viral initial launch, the Soft Pinch Liquid Blush, $15-$25. Initially hitting shelves in 2020, the ...

Rare Beauty’s Soft Pinch Liquid Blush Is That Girl This has been my go-to blush for the last year or so. I love the way the color stains my cheeks just enough to give them that quick flush look ...