Looking ahead, the most successful mobile brands over the next 12 to 18 months will be those that stop thinking in silos.

First, acknowledge that mobile devices transform the way customers deal with small businesses, and some of those are your customers and prospects. After all, more than a third of Americans own a ...

A dedicated mobile site or mobile-optimised site will normally be at the heart of a B2B strategy. Not everyone will want to put an app on their phone. Organic search is where mobile site visits will ...

To help educate their fellow comms professionals, a panel of Forbes Communications Council experts explored some of the most significant differences between mobile and desktop marketing, including ...

Change doesn't mean the end of marketing — just marketing as we know it. There will be ways for marketers to survive in a new privacy-first environment, through savvy use of first-party data ...

One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy ...

Platform Features That Matter: Turning Blind Spots into Strategy This is where mobile-first marketing platforms like Ahrefs give marketers an edge. Ahrefs goes beyond keyword tracking.

8 Golden Insights From Call Tracking The strategy of mining calls is helping companies gain massive insights for strengthening their marketing strategy. Call tracking, alone, can offer you ...

ClickUp: A marketing strategy template with built in project management ClickUp is an aesthetically pleasing project management tool. Its templates help you go from planning to execution without ...

Beyond the app Even though State Farm opted to skip a Super Bowl commercial, it’s still running a digital and linear TV ad promoting the social media contest. Continuing its non-traditional strategy, ...