A dedicated mobile site or mobile-optimised site will normally be at the heart of a B2B strategy. Not everyone will want to put an app on their phone. Organic search is where mobile site visits will ...

A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

ClickUp: A marketing strategy template with built in project management ClickUp is an aesthetically pleasing project management tool. Its templates help you go from planning to execution without ...

Change doesn't mean the end of marketing — just marketing as we know it. There will be ways for marketers to survive in a new privacy-first environment, through savvy use of first-party data ...

First, acknowledge that mobile devices transform the way customers deal with small businesses, and some of those are your customers and prospects. After all, more than a third of Americans own a ...

One year before the start of the Las Vegas Grand Prix, Mike Katz had doubts. "I went there in November of 2022 for a groundbreaking ceremony," Katz, T-Mobile's president of marketing, strategy ...

Today, we live in a mobile-first world. Experts forecast that this year, more than 70% of internet users will depend exclusively on mobile devices for online access. In fact, 40% of 18 to 34-year ...

To help educate their fellow comms professionals, a panel of Forbes Communications Council experts explored some of the most significant differences between mobile and desktop marketing, including ...

Platform Features That Matter: Turning Blind Spots into Strategy This is where mobile-first marketing platforms like Ahrefs give marketers an edge. Ahrefs goes beyond keyword tracking.