Chinese bubble tea and ice cream giant Mixue has overtaken McDonald’s and Starbucks to become the world’s largest food chain.
It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion.
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Chinese food and beverage brands are gaining fans across Southeast Asia, offering alternatives to big name American chains and expanding Beijing's commercial and cultural sway in neighboring economies ...
It has more than 45,000 locations, a $10 billion valuation, and a beloved snowman mascot. Now, it’s eyeing global expansion. Stacey Leasca is an award-winning journalist with nearly two decades ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City,” in Chinese, is capitalizing on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble ...
An ice cream sells for as little as 50 cents, undercutting McDonald’s. As of September, Mixue Group had over 45,000 stores carrying its Mixue tea drinks, ice creams and Lucky Cup coffee products ...
The company, whose brand name Mixue Bingcheng means “Honey Snow Ice City”, in Chinese, is capitalising on the region-wide sweet tooth with affordable offerings of ice cream, coffee and bubble tea ...
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