You might be seeing the phrase “My Lips But Better” (MLBB) pop up if you follow any beauty content creators. For the ...

The long-wearing Maybelline top-seller comes in a super-similar, just-as-flattering pinky-nude that'll save you $27.

But finding that perfect mix of color and moisture is a hard journey, so we’re taking it back a bit. Remember back in the 2000s when everyone had variations of Maybelline’s Baby Lips?