Corn flour brand Maseca was one of the top brands among Gen Z consumers, per Numerator. People of Hispanic heritage make up a quarter of Gen Z, a larger share than any previous generation. That's ...

As Maseca’s corn flour gained market share, the company began to grab an ever-greater portion of the government’s tortilla subsidies. By 1994, ...

Most are calling him the “King of Tortillas,” a moniker he gave to himself because he was the head of GRUMA, makers of MASECA corn flour, the octopus behind brands such as Mission and Guerrero ...

5. GRUMA Lies About Having Invented Processed Corn Flour “On May 3, 1949, the first processed corn flour production plant in the world was inaugurated in Cerralvo, Nuevo León, signaling the ...

One of the fastest-growing brands among Gen Z isn't an adaptogenic beverage or a new face cream: It's a corn flour that got its start in rural Mexico in the late 1940s. Maseca ranked fourth on ...