Marketing campaign templates help you add structure and clarity to upcoming campaigns. They can also help ensure each campaign aligns with big-picture goals and contains a full plan on how to execute, ...

They say you only have one chance to make a first impression, and when it comes to demand generation automation, that first chance is your welcome campaign. This "Put it to Work" lesson gets into the ...

A well planned marketing budget helps you ensure costs align with planned expenditures throughout the year. As a side effect, they can also help measure campaign ROI. The best way to stay on top of ...

Johnson City, Tenn.-based Ballad Health is making its ad campaign template available to other health systems looking to draw patients back in for nonemergency care during the pandemic. As healthcare ...

Don't be intimidated by the prospect of creating your first short-term nurture series (or at least your first seriously effective series). In this "Put it to Work" lesson, instructor Kenda Macdonald ...

Small and medium businesses often struggle with digital marketing. Hiring photographers, designers, and marketers can be expensive. That’s where Pomelli, a free tool from Google Labs, makes a ...