The health and fitness app sector is a burgeoning market, which generated $4.4 billion revenue in 2023 according to our Health & Fitness App report. Over 600 million people access these apps, and use ...

Travel apps were responsible for over $1 trillion in revenue creation in 2024, with about 44 percent of total spend on travel being performed in app, according to data found in the Travel App Report.

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. As a fractional CMO, I’m often called in to help when a prospective client—usually an astute ...

Too many founders still launch on hope. That’s a tax no entrepreneur should pay. My view is simple: you must pressure-test any idea before you pour in time or money. The best filter I’ve found is what ...

AI has shifted from nice-to-have to need-to-have for supercharging marketing. An AI road map can help you navigate the journey, steering you through the technical, ethical, operational and strategic ...