Elf Bar may be skirting FDA advertising laws by appealing to kids directly through social media, Schumer said. E-cigs have grown rapidly in popularity over the last few years, especially among kids.

Yet, the FDA bans products like mango Juul pods and menthol Vuse cartridges. It's worth noting that vape shops and websites are still selling fruit-flavored vapes (i.e., Peach Mango Watermelon).

New York sues vape distributors over Elf Bar and other fruit and candy e-cigarettes Disposable flavored electronic cigarette devices are displayed for sale at a store in Pinecrest, Fla., Monday ...

New York State NY sues vape distributors over Elf Bar, other fruit and candy e-cigarettes Published: Feb. 20, 2025, 11:05 a.m.