Opinions expressed by Forbes Contributors are their own. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. When Frances Tiafoe steps onto the Australian Open court for his first ...

Frances Tiafoe makes a splash as Lululemon's newest global ambassador, while menswear brand Psycho Bunny just made a major tennis signing.

More from WWD EXCLUSIVE: Dior Taps Olympic Tennis Champion Zheng Qinwen ... Golfer Max Homa as Brand Ambassador “Lululemon is changing the game for apparel by combining high performance and ...

We look forward to growing our presence in tennis through our partnership with Frances and by continuing to deliver best in class apparel”. Tiafoe will debut his partnership with lululemon at ...