Localization is everywhere. That is because the public can only enjoy entertainment products if they are able to understand them. You cannot enjoy movie if you do not understand what the characters ...

Today’s data privacy laws refer to specific regions. The GDPR applies in the EU, CCPA is relevant in California and so on. But as data privacy becomes more of a global standard, it’s time to evaluate ...

Expanding into new markets sounds like an interesting challenge and an exciting prospect, but actually doing that requires ...

Separate accounts, separate campaigns, or one shared setup? It’s often the first question marketers face when launching Google Ads in multiple countries or languages. The structure you choose lays the ...