Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles.

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or complex sales cycles. While Google Ads is common for lead generation, many ...

Clive Record, president, global solutions at Dentsu, said: “With Meta’s Advantage+ AI tools we’ve been able to unlock new levels of creative efficiency. Our recent partnership with Feld Entertainment ...

Nearly a month after Meta invested $14.3 billion in Scale AI for a 49 per cent stake, the latter seems to have let go of a ...

The big picture. The company’s Advantage+ suite has become increasingly popular among marketers, with its shopping campaigns growing 70% year over year in Q4, according to Meta. What’s next.

Technology How American Eagle is using Meta AI ads to get Gen Z to stores Meta made a series of upgrades to improve targeting and add generative AI features to Advantage+ campaigns.

Meta Platforms Inc. (NASDAQ: META) is seeing its ad business thrive due to older users, despite its attempts to draw in Gen Z. These older users have a higher likelihood of making purchases or ...