At CES 2023, L’Oréal announced two new makeup applicator gadgets. Brow Magic is a type of printer that uses AR to draw the perfect brow. Meanwhile, HAPTA is a new prototype lipstick applicator ...

The second device, L'Oréal Brow Magic, is an electronic eyebrow makeup applicator intended to help users quickly and accurately achieve their ideal brow look at home. Special Feature CES 2023 ...

L'Oreal's Magic Brow Applicator Creates Perfect Brows at Home. by Andrea Smith on January 05, 2023. We’re always excited to see how L’Oréal will merge tech and beauty at CES, ...

L’Oreal has worked with technology company Prinker on the Brow Magic device. Prinker is another star of CES, as in 2020, it showed the Prinker S tattoo printer — a handheld device that quickly ...

L’Oréal also announced a product called Brow Magic, designed to let people personalize their eyebrow looks at home to a greater extent than many people now can without visiting a salon.

It's actually surprisingly easy to tint your brows at home with RefectoCil dye ($10) and Liquid Oxidant developer ($17). The only other supplies you'll need are things you likely have at home already.

Priced between $149 and $199, Brow Magic gives the general population the ability to create customized brow looks with the help of the device. “There’s this gap,” said Balooch.

Avoid overdrawing your brow shape," he says. "There is a trend lingering in the brow world where a combination of concealing, drawing, and fading give the illusion of perfect, or "on fleek" brows.