Lee Jung-jae, who plays the main protagonist Seong Gi-hun (Player 456) in Netflix's 'Squid Game,' is a veteran Korean actor.

With this growing demand, many K-drama stars have seen their earning potential soar, solidifying their status as some of the highest-paid actors in the industry.

Blockbuster Korean film Harbin and ongoing hit K-drama Love Scout's leading men led the January actors brand rankings. Hyun Bin and Lee Jun Hyuk led the January Korean actors' brand reputation ...