So I decided to try Amazon's bestselling $8 concealer, which happens to be a drugstore staple. The Maybelline Instant Age Rewind Concealer has over 4,300 verified, near-perfect five-star reviews ...

I tried this Maybelline Makeup Instant Age Rewind Concealer ($8) and immediately fell in love with it. This pick is a bestseller on Amazon, and for good reason.

Maybelline Instant Age Rewind Eraser Dark Circles Treatment Concealer ($9) is a true drugstore treasure, and has over one hundred thousand five-star reviews on Amazon (it’s no wonder it’s the ...

The Maybelline Instant Age Rewind Eraser has more than 208,000 reviews. Listen, we all get dark circles under our eyes — and there's absolutely nothing wrong with that. However, if they're ...

Reba McEntire's makeup artist used the Maybelline Instant Age Rewind concealer to create the singer's Super Bowl look. Shoppers call the best-selling concealer a “magic eraser” for wrinkles ...

Instant Age Rewind Concealer, $10, Maybelline No matter the shade, the new concealers are a job well done for Maybelline. "Sand" is the golden beige addition to the concealer line.

Allegedly, Instant Age Rewind's accolade of most popular concealer in the U.S. came from "Nielsen data for dollar and unit sales in major retailers ranging from February 2017 to February 2018".