Instagram on Thursday announced that it’s rolling out Blend, a new feature that lets you create a custom, personalized reels feed for you and your friends. Blends are invite-only and can be created ...

Adam Mosseri, head of Instagram, highlighted Blend's role in connecting friends through shared recommendations. The daily-refreshed feed encourages engagement via reactions and notifications.

Mashable spoke to Instagram Design Lead Jill Nussbaum and Product Lead Julian Gutman about how our feeds work. Nussbaum said the reason the feed is no longer ordered chronologically is because ...

Instagram is launching a new feature called Blend that’s a custom Reels feed shared between you and members of a DM group. If you’ve invited members of a DM chat to a Blend, then when you tap ...