Luxury ice cream brand Häagen-Dazs has unveiled a bold new billboard campaign that takes minimalism to the extreme. Leaving ...

Each year, we devour around 20 pounds per person, with vanilla, chocolate, and cookies and cream topping the list, according ...

Guinness and Van Leeuwen have teamed up to release a limited-edition Guinness-flavored ice cream with chocolate chunks, ...

In my eyes, ice cream is the ultimate dessert. In hot weather, it’s rich and refreshing, waking up the senses while cooling ...

Golin MENA's Stephen Worsley shares a personal take on why occasion-based marketing such as National Ice Cream Day is a ...

Guinness has teamed up with Van Leeuwen for an ice cream collaboration inspired by the classic 'Lovely Day for a Guinness' ads from the 1950s.

Die-hard ice cream fans can attempt to track Häagen-Dazs’s trip to the Super Bowl in a custom 1963 Cadillac by West Coast Customs, with a chance to earn prizes along the route if you spot them.

Step 5: After the ice cream mixture has chilled for 2 hours, fold the candied hazelnut pieces into the ice cream, leaving a handful for garnishing. Freeze for a minimum of 3 more hours, or overnight.