The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

Hot Wheels are certainly nostalgic, but if you have the right cars in your collection they may also be worth quite a bit of ...

Hot Wheels are one of the most beloved and iconic toys. They’re one of the most reliably affordable, too. You can always count on Hot Wheels to meet you with a modest price tag — well, not always.

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Hot Wheels raced onto the toy scene in 1968, when Mattel co-founder Elliot Handler tasked his design team — which included a Chevrolet auto designer and a rocket scientist — with creating a ...

The Toy Book’s year-end roundup of top-performing stories highlights a mix of nostalgic icons, innovative launches, and ...

Hot Wheels Unleashed, a frantic stunt racer featuring the titular toys is free on the Epic Games Store but you'll have to be ...

This week, tons of families all around the world gathered together to exchange gifts, eat large dinners, and subsequently ...

As a boy, Bruce Pascal reveled in testing the limits of his Hot Wheels. He might squeeze a firecracker into one of the miniature metal cars and set it off, or flatten one with a hammer to see ...

Though Pascal’s 8000-car fleet is singular, he is part of a growing contingent of enthusiasts fuelling Hot Wheels’ dominance – it’s the best-selling toy in the world, according to market ...