Advertisers are losing conversions and targeting power as Google enforces strict consent compliance, cutting off key ad ...

Google Ads starts showing real click and conversion data for each RSA headline, a major shift from Google's vague performance ...

What’s new. First spotted by Founder of Zazu Digital Mitchel Wubben and Google Ads Specialist Adriaan Dekker, the metric appears in Google Ads dashboards but lacks a dedicated help page or ...

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message ...

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. Now, Google Ads’ app campaigns allow you to target people with an affinity ...

Google has offered paid advertising on its search engine and other platforms since the year 2000. Google Ads uses a "pay per click" model where you pay a fee to Google when users click on your ads.

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers a forward-looking view of performance.