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Young innovators are launching next-generation solutions that are raising the bar and pushing sustainability action beyond ...
For brands trying to tap into the Gen Z market, a genuine connection is everything. Raised on digital platforms, hyper-aware of marketing tactics, and drawn to authenticity over aspiration, ...
Lord & Taylor is going against the grain and bringing back its cursive logo. The department store is set to relaunch this year as an online discount luxury retailer after its previous owner ...
This week, the Gen Z research and consulting firm dcdx launched Offline, an agency designed to help brands tap into real-world, interest-based communities.This initiative comes at a time when ...
There is an expectation from Gen Z of a deeper value exchange between them and brands. Gen Z wants more than a brand fling they buy into, they want two-way commitment,” said Markevics.
Even so, one brand Gen X wore growing up that Gen Z has never heard of is Swatch watches. ... Known for their wide-leg look and cool logo, these jeans were extremely popular back in the 1990s.
While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having an impact on brands. Simplicity drives satisfaction. Gen Z expects a ...
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