BMW previously pre-assembled a vehicle, then sent it off to Alpina for final tuning; it was a complicated, expensive process.

For people who want a little bit of the G-Power energy on a budget, it does sell a variety of emblems that you can slap on your car. For example, the G-POWER steering wheel emblem is only €9.90 ...

This marks the first time that BMW has changed in logo in more than two decades—since 1997, to be exact—and is only the sixth badge the company has used during its 103-year history.