F1 director Joseph Kosinski pitched a sequel that crosses over with Days of Thunder, and it feels like the logical next step ...

The exclusive, complex sport, with drivers hidden behind helmets and cars, has entered the cultural mainstream.

Branded placements on team uniforms, fire suits and racecars in the new movie showcase how brands are investing in authentic visibility, says Northwestern University’s Leila Dhawan.

Successful Formula 1 activations require more than just logo placement on a car. The brands winning this race understand that today’s consumers crave immersive experiences that blend ...

As the FIA making room for more contenders, we take a look at the new F1 teams joining the grid in the 2026 season.

Wimbledon might currently be the reigning sporting event of summer, but Formula 1 is quickly coming for first place.

PURCHASE, N.Y., May 27, 2025/ PRNewswire/ -- PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year commitment.

Formula One's 20 drivers carried out a novel brick test when they took to the track in life-size two-seater cars made of Lego for a parade like no other ahead of Sunday’s Miami Grand Prix.

The Mercedes Formula One team will be running a special livery for this weekend's British Grand Prix at Silverstone to celebrate the launch of the CONCEPT AMG GT XX. Although subtle, the W16 F1 ...

Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.