Guitar World on MSN20d
Allen Abbassi has overseen every Fender electric guitar since 2007 – but he’s still pushing the envelope
The Director of Electric Guitars on the Ultra II line, the future of high-end offsets –and why Fender is keeping one eye on ...
Guitar World on MSN2mon
Fender’s new American Ultra II guitars offer its most advanced take on classic shapes
The heritage of the American Ultra family has always been deeply rooted in advanced guitar ... like the sports car versions, ...
A look at electric guitar history originated in Southern California
Some of the most notable electric guitar companies have their roots in Southern California. Rickenbacker began in the 1930s, ...
Business Insider5y
How Fender Guitars are made in a California factory
Narrator: In the span of over 70 years, Fender has become a household name to musicians all around the world. Here's how they make their iconic electric guitars. The process starts with wood ...