Banner ads often promote products, services, events or brand awareness. The success of an ad depends on factors such as design, placement and relevance to its target audience. Featured Partner ...

Finding the right balance of ad volume without alienating viewers is becoming one of streaming’s biggest challenges ...

Without further ado, then, here are some of my favorite Instagram ads, as well as some that I would have handled differently, and the lessons you can learn from them. 1.

Online ads are delivering less bang for the click these days, so brands are turning to an old brick-and-mortar marketing gimmick: handing out free samples at the local supermarket.

Meet Telly, the startup company looking to give away free 55-inch televisions. There’s a catch: a second screen attached to the bottom streams non-stop information and advertising based on the ...

Think of tactics like search ads, social ads, sponsored posts, affiliate placements, etc. Owned media is what you control. Think of assets like your website, blog, email list, and social channels.