Friedland's specialty envelope, standing at 1/8 inch thick and weighing a 1/4 pound, made its debut at the Oscars in 2011. The creative director put together an exclusive design to bring gravitas ...

Instructions on the back of the envelope tell you to “tear and prepare” the paper, dampen it, scatter and plant, then water it and with any luck, it will grow into a chrysanthemum plant.