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Studs is an ear-piercing parlor and jewelry shop that specializes in earscaping. It's the technique of creating a stylized, curated ear that flows while being completely true to you.
Studs closes this gap and improves the customer journey by connecting a healthy ear piercing service with trend-driven and accessibly-priced jewelry, available to shop both online and in-store.
In the summer of 2021, the brand launched Studs on Wheels —a mobile trailer that travels around the US to bring the brand’s piercing and earring shopping experiences to new locations.
About 70% of Studs’ revenue comes from its studio-based piercing operations, while the other 30% comes from selling jewelry online. Most of Studs’ earrings are made overseas and cost about $20 ...
The cost ranges from $35 for one hole to $50 for two, on any part of the ear. Piercing jewelry is $30 to $180 per earring, while Studs’ fashion jewelry is $14-$175 per earring.