The E.l.f. Cosmetics and Milk Hydro Grip primers are equally popular primers with similar benefits. Our writer tested both products with the same makeup routine for an eight-hour period.

e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer* knows h ...

Sewell is a fan of this primer, as it "not only layers well with other skincare and skin prep products, but it does an incredible job of controlling shine and smoothing the face prior to makeup ...

Living in a humid climate makes finding a reliable primer an uphill battle. So, when I saw the e.l.f. Hydrating Face Primer with nearly 40,000 glowing reviews on Amazon, I figured it was worth a try.

Joey King knows the power of a good primer. The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new "eyes. lips. face. fandom." ...

With over 5,000 poreless primers sold on Amazon in the last month and 5,000 glowing reviews on e.l.f., it’s clear I’m not the only one reaping the benefits.

Joey King Uses This $10 Makeup Primer On The Regular The actor chats with Bustle about her commercial with e.l.f. Cosmetics, her getting-ready routine, and more.

1. E.l.f. Poreless Putty Primer, a lightweight base that won't have you feeling like you're wearing a mask all day.

Beauty & Wellness The Best Makeup Primers For Every Skin Type, Starting at Just $4: Shop e.l.f., Tatcha, MILK Makeup and More Each product has been independently selected by our editorial team.