With costs soaring and returns falling, the brands that once lived on direct acquisition are slamming the brakes on, and ...

According to the online statistics and market research firm Statista, advertisers are expected to spend about $43 billion on direct mail in 2022. That's a 3.5% increase over the almost $42 billion ...

The following examples highlight the simplicity of direct rollovers and the potential pitfalls of indirect rollovers. Sarah, a 45-year-old marketing manager, is leaving her current job for a new ...

This is a technique that firms use to promote a product, service, or idea directly to consumers through specific channels, without involving intermediaries. It is characterised as a marketing strategy ...

While mail delivery is on a downward trend, direct mail strategies are still alive and well through the mindful implementation of services such as direct response.

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

No B.S. Direct Marketing The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.