The packaging sent visual cues of breakfast and fresh orange juice, said Peter Clarke, the founder of Product Ventures, a packaging design firm. The new one misses that.

Tropicana has dropped its signature orange juice carafe design: the clear, plastic, rounded rectangular-shaped bottles, which featured a round, beveled neck and thick, crown-like bottle cap.

Switzerland-based designer Ini Archibong has created a dimpled-glass gin bottle for musicians Dr Dre and Snoop Dogg's spirits company Gin & Juice, following the brand's launch in 2024. For the ...

The design tweak, estimated to have cost Tropicana $35 million, had a seismic shift on the juice industry. Not only did Tropicana unit sales plummet 20% from Jan. 1 to Feb. 22 following the ...