DeSoto was a brand that lasted 31 years and saw some of its highest popularity in the late 1950s, only to be retired forever shortly thereafter in 1960. With impressive models like the Fireflite ...
The DeSoto Firedome, once the brand’s top-tier model, became an entry-level offering with a price of just $2,783 for the two-door hardtop coupe—the exact model Stewart drove in Vertigo.