DayGlo fluorescent pigments, a new class of pigments based on fluorescent dyes and polymeric materials, were developed between the 1930s and 1950s by scientists at Switzer Brothers, Inc. (now Day-Glo ...

Printed as a promotional piece to demonstrate the effects of Day-Glo fluorescence for posters and album covers, magazine ads, packaging and more. Includes a short history of Day-Glo and a myriad of ...

The Day-Glo Brothers: The True Story of Bob and Joe Switzer's Bright Ideas and Brand-New Colors Chris Barton, , illus. by Tony Persiani. . Charlesbridge, $18.95 (48pp) ISBN 978-1-57091-673-1 ...

Also includes a 'pop out and build' Day-Glo box, a pop up Day-Glo flower garden and several color sheets in a pocket at the rear. Most importantly, it features a 12-page bound in section of Bert Stern ...