Sanrio is a Japanese company that designs, produces and sells products and their licenses with a focus on "kawaii" aesthetics ...

Hello Kitty and the other Sanrio characters are known for their cute designs, and they've run into the hearts of consumers and fans for decades at this point. Now, they're running faster than ever ...

A new anniversary item reimagines Sanrio mascot My Melody as an adorable Lolita Squishmallow, just in time for the ...

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...

Minecraft has a new special DLC available now, as the world and characters of Hello Kitty and Friends can be found in the ...