In 2006, CoverGirl enlisted Latifah to collaborate and be the face of its Queen collection, the brand’s first attempt at diversifying its shade range to better accommodate women of color.

And 10 years laters, the Queen collection remains and one of the most popular lines of makeup for women of color. We love that Queen Latifah took her opportunity with CoverGirl and paid it forward.

In January 2006, Latifah released the Queen Collection, an inclusive line with CoverGirl that became one of the first mainstream cosmetics collections designed for darker skin tones.

“CoverGirl was a major, major deal at the time … and the other thing that was very important was creating the Queen Collection line for women of color,” Latifah shares.

“I used CoverGirl Queen Collection Natural Hue Compact Foundation in Golden Honey, and then set it with CoverGirl Queen Collection Natural Hue Minerals Pressed Powder in Brown Bronze 1 ...

The Queen Collection offered an expanded range of products in wearable shades for deeper skin tones in addition to birthing makeup cult classics — such as the line’s bronzers.

The star is gearing up to kick off the tour for her newest album, Persona, and she’s looking for five talented women to support her act and star in national print ad for COVERGIRL Queen Collection.

Previously the longtime face of CoverGirl's Queen Collection, Latifah returns to the cosmetics brand with an even greater push for inclusion. Maiysha Kai May 10, 2022 Once a queen, always a queen.