Once considered the “old reliable” next to programmatic advertising, contextual targeting is having a resurgence – and this ...

In the contextual advertising space, agents are poised to go far beyond identifying keywords. They will not only optimize ads against specific words but also understand and adapt ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

Growing at 10%+ per year, the booming digital media industry will be worth more than $73B US in just a couple of short years ...

Contextual ads include those that utilize a person’s current interest for targeted delivery of spots — which can include the type of show or movie a person is watching on a channel or ...

Here, IAB UK members share their insights on how to leverage contextual advertising for maximum impact. The rise of increasingly smart contextual ad solutions is enhancing the way brands engage ...

Bitmovin, a leading provider of video streaming solutions, announced the launch of AI Scene Analysis, ... Read More ...

Spreaker hosts over 260,000 podcasts and access to that content will allow advertisers to unlock untapped inventory and significantly increase their revenue potential. Through Sounder's integration ...

Channel Factory, the brand suitability and contextual advertising platform, has appointed Luca Di Cesare to Head of Innovation EMEA. In this newly created role, ...