The Goldsmiths' Company has unveiled a striking new visual identity, updating its rich heritage for a fresh contemporary ...

What FIFA’s new controversial logo reveals about the power of branding From FIFA's latest design to a hot AI ... retains the brand recognition of both companies, but creates something new ...

Logistics, cinema and TV are all topics with movement at their core, but that's not the only reason to use motion in design.

A great logo can offer more than an aesthetically appealing design. The best offer a subtle reflection of a company or ...

Rocket Companies revealed a new look Tuesday, part of a rebrand it says is aimed at bringing one visual identity to its ...

Mazda is hitting the refresh button on its branding for the first time in 28 years with a new logo, opting for a flatter, ...

The retailer says the new branding "exudes the energy of Walmart." Social media users think it looks the same.

Ultimately, the new Walmart logo is a perfect example of several psychological factors playing out over the internet in ...

Detroit-based fintech company Rocket has unveiled a slick new logo that unites the Rocket Companies brand under one ...

Yamaha Motor will change the design of its corporate logo for the first time in 27 years as the company celebrates its 70th ...