Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.
The South African on MSN2mon
BUSINESS INSIGHTS: Best logo colours for your small businessBUSINESS INSIGHTS: Types of fonts you should choose for your logo ... associated with the energy of the sun. Coca-Cola logo – ...
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