Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script, which accountants used, because it would differentiate it from its competitors.

It was called Campa Cola and used the same Coca-Cola font. The homegrown soft drink brand quickly established itself as the drink for young people. The brand's advertisements had a youthful appeal ...

2. Its logo uses a timeless font. Pemberton's bookkeeper, Frank Mason Robinson, decided that Coca-Cola's logo should be written in the Spencerian script accountants used because it would ...