The company now divides its business into Mass Market and Premium Market consumers, with the core Xtep brand focused on the ...

Juventus strengthened its presence in China with a fantastic weekend of events, celebrating the club’s bond with Bianconeri ...

This rigorous approach not only establishes Youguowei as a reliable brand but also makes its products the preferred choice among national team athletes. Since November 2018, Youguowei has cultivated a ...

China's interest in winter sports has grown steadily since the 2022 Winter Olympics in Beijing, with the government actively promoting participation as part of its national agenda. Skiing is the most ...

A Blueprint for Health and Sport Integration The partnership between Oriental Nutrition and the China Open is emblematic of a broader trend where nutrition is increasingly recognized as essential to ...

As China's national legislators and political advisors convene in Beijing for the country's annual "two sessions," many agree that sports play a crucial role in enhancing the physical and mental ...