Heroes, Warriors, and Martyrs—may be biologically imprinted in our DNA. Science, psychology, and epigenetics reveal the roots ...

According to Swiss psychologist Carl Jung, the shadow consists of aspects ... evil and ferocious aspects of the psyche. As an archetype, the shadow has often been symbolized by the devil.

By referring to archetypes like the artist ... It is about finding out who we truly are. While Carl Jung was fully aware of the shadow side of religion and spirituality, he was one of the first ...

Brand archetypes are based on Carl Jung’s theory of a “collective unconscious”: everyone has a second psychic system that is identical in every human being. Brand archetypes are the Santa Claus of ...