Once a novelty, just four years after its launch chocolate brand Cadbury Dairy Milk Silk (CDM Silk) became nothing more than ordinary. Chocolate being an impulse-driven category, the brand was being ...

Cadbury Dairy Milk Silk has for over a decade positioned itself as a premium chocolate and has become the second biggest chocolates brand in India. Positioned as an indulgent treat to be enjoyed with ...

A user, Abinash Samal, humorously wrote, “Cadbury Silk just got real ... discovered white worms and webs in two Cadbury Dairy Milk chocolates submitted for testing by a consumer.

Cadbury has shrunk the size of its Dairy Milk sharing bars by 10%, but will not reduce the price for customers. Parent company Mondelez blamed costs associated with the production of its chocolate ...

Design agency Bulletproof adds a contemporary twist to the brand’s historic identity, reimagining classic elements such as the Cadbury Dairy Milk Glass and a Half symbol Cadbury is one of those brands ...

A staple of lunch boxes and peckish workers across the UK - Cadbury's Dairy Milk - will come in a low-sugar version from next year. The new bar will contain 30% less sugar, a bigger reduction than ...