To help answer these questions, Kumar teamed with Timothy Derdenger of Carnegie Mellon University on research that culminated in their paper The Dynamic Effects of Bundling as a Product Strategy ...

Furthermore, Bango’s survey also found executives’ top priorities in bundling their services to be twofold: securing additional customers and reducing user churn.

How good is the discount? Not every bundle is made equal. An auto-home bundle usually yields a greater discount than an auto-condo discount, for example. And some discounts depend on when you buy your ...

Contract bundling––just one issue small businesses, particularly women-owned ones, face when trying to enter the federal marketplace––“in theory may be saving dollars, but what happens ...

A. Yes and yes. Bundling is a common practice and is, in fact, legal. But, the case you’re describing involved not merely bundling, but a more nefarious practice. First, let’s talk about bundling.

Closing a tax loophole Wednesday, the state Liquor Control Board prohibited conditional sales, or bundling of marijuana with paraphernalia. Unlike pot, which is subject to a steep state excise ...